👋 Hi, I’m Allison — where content meets clarity and data tells the story.

👋 Hi, I’m Allison — where content meets clarity and data tells the story.

I’m a full-stack creative + growth marketer with 9+ years of experience blending content, automation, and data to drive results. I work with SaaS companies, startups, and small businesses to create campaigns and experiences that connect with people and drive meaningful impact. From building lifecycle campaigns to cleaning up workflows and fixing what’s broken, I make the complex feel simple. Clarity and structure come first — results follow.

↓ Scroll for the how — or explore my work now.

FAQ: How I Work

  • Yes. I plan and run marketing across every stage, from awareness and lead generation to nurturing, onboarding, and customer retention. It's all connected and performance-driven.

  • It means I do more than strategy. I write, design, build, automate, and measure. I move every element from content, email, social, ads, and CRM to drive results.

  • I craft email campaigns, lead gen funnels, onboarding flows, re-engagement series, product launches, webinars, social campaigns, brand refreshes, and more, each tailored to the audience and the goal.

  • Yes. I’ve written API docs, product guides, spec sheets, and demo scripts, explaining complex tools in a clear way for both technical and non-technical audiences. → Check out some work here

  • Absolutely. I’ve cleaned up CRMs, structured customer journeys, and built email flows across HubSpot, Salesforce, Klaviyo, and others.

  • Great marketing starts with the right data. I use data to understand what’s working, what’s not, and where the real opportunities are. But raw data isn’t always helpful. It can be messy, outdated, or incomplete. That’s why I focus on data hygiene and enrichment: organizing, updating, and refining data to make sure it's accurate and useful.

    Clean data helps me build smarter strategies, automate with precision, and personalize content that actually connects. It’s not just about numbers. it’s about clarity, direction, and ongoing impact.

  • I track performance using GA4, CRM dashboards, campaign metrics, and real user behavior. I’m always looking for what’s working, what’s not, and where to improve. It’s not just about clicks or opens, it’s about whether the work is creating real impact.

  • I’m collaborative by nature. I love sharing ideas, brainstorming with cross-functional teams, and learning from the people around me. I’ve worked alongside engineering, developers, leadership, sales, customer success, creators, and more.

    I’m the one who can jump in, figure out what’s not working, and fix it fast. I simplify the complicated and bring structure to messy systems. Whether it’s content, automation, or process. People trust me to make things make sense. → Explore work I’ve done

  • Yes! I’ve had the chance to work with some incredible people over the years. → Read recommendations