π Hi, I'm Allison. I work across marketing, creative, tech, and data.
π Hi, I'm Allison. I work across marketing, creative, tech, and data.
I've spent over a decade working across marketing, tech, SaaS, and data, with experience supporting startups, small and mid-size businesses, service-based companies, and large corporations. I've learned that my strength is being able to connect strategy, creative, technology, and execution, rather than working in just one area of marketing.
My experience spans marketing ops, CRM, email, lifecycle, content, automation, and growth. I've managed large databases, built campaigns, supported product launches, improved workflows, and worked across different teams and tech stacks. I understand both the creative and technical sides of marketing, and I'm just as comfortable developing ideas as I am getting into the systems and doing the work.
I'm hands on, resourceful, and someone you can trust to take ownership and follow through. I don't need everything mapped out for me. I ask questions, figure things out, solve problems, and find ways to make things work better. Whether I'm working independently or alongside a team, I bring the same level of care, attention to detail, and commitment to getting things done.
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FAQ: How I Work
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I'm a full stack marketer with a decade of experience across marketing, tech, SaaS, and data.
I work across marketing operations, CRM, lifecycle marketing, email, content, automation, digital campaigns, and growth. I can take a project from planning to execution, manage the moving pieces, launch it, and measure how it performs.
I've worked with startups, small and mid-size businesses, service-based companies, and large corporations across B2B, B2C, SaaS, and e-commerce.
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Yes. I've worked across the entire customer journey, from brand awareness and lead generation to onboarding, engagement, retention, and re-engagement.
I look at how people move through each stage, where they're dropping off, and what we can improve. That could mean adjusting campaign messaging, improving an email sequence, cleaning up CRM data, or building better automation.
I enjoy connecting those pieces so marketing, sales, and the customer experience work better together.
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Absolutely. I'm comfortable taking ownership of projects from start to finish.
I don't need every step mapped out for me. I ask questions, research what I don't know, figure out what needs to happen, and get to work.
I also know when to involve the right people, communicate progress, and ask for feedback. I've worked independently and with marketing, sales, product, engineering, development, creative, and leadership teams.
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I've planned, built, launched, and managed organic and paid marketing campaigns across different industries and audiences.
My experience includes email marketing, lead generation, customer onboarding, lifecycle campaigns, re-engagement, product launches, webinars, social media, content marketing, and digital ads.
I'm comfortable handling both the creative and operational work, from developing messaging and building assets to managing execution and reviewing results.
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Yes. I've worked extensively with Salesforce, HubSpot, Klaviyo, and Mailchimp.
My experience includes CRM administration, database management, audience segmentation, email automation, customer journeys, lead management, workflows, integrations, dashboards, and reporting.
I've also worked in Salesforce Sandbox environments, customized workflows and layouts, and supported a Salesforce Classic to Lightning transition.
I enjoy working behind the scenes to make sure the systems supporting marketing are organized, reliable, and actually useful.
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Data has been a big part of my marketing experience.
I've worked with large customer databases, including data cleanup, enrichment, segmentation, organization, and ongoing maintenance.
I use tools like GA4, Google Search Console, Salesforce, HubSpot, and email reporting platforms to understand campaign performance and customer behavior.
I don't just want to know what the numbers are. I want to understand what they mean, why something is or isn't working, and what we should do next.
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I understand both the creative and technical sides of marketing, and I'm comfortable doing the work in both.
I can develop campaign ideas, write content, build emails, work inside a CRM, troubleshoot automation, review data, and coordinate with technical teams.
That range helps me see how things connect, catch issues early, and solve problems without always having to pass the work to someone else.
I've also worked across different industries, company sizes, and tech stacks, so I'm used to adapting, learning new systems, and figuring things out.
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I'm usually the person who jumps in when something isn't working, asks questions, and figures out what's going on.
I genuinely enjoy troubleshooting, organizing messy systems, and making complicated processes easier to manage.
I'm detail oriented, dependable, and comfortable taking initiative. I care about doing the work well, following through, and making things easier for the people I work with.
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I'm interested in opportunities across marketing operations, growth marketing, lifecycle marketing, CRM, campaign management, and marketing strategy.
I do my best work in roles where I can combine creative thinking, technical skills, problem solving, and execution.
I'd love to work with a team that takes pride in what they do, believes in its products or services, shares knowledge, and trusts people to take ownership of their work.
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Yes! I've had the opportunity to work with some great people and teams over the years, and I appreciate the feedback they've shared about working with me. Hoping to build more! β Read recommendations