versium

    • Built and managed a custom website using WordPress and Elementor, handling site structure, page layouts, content creation, and ongoing updates and improvements

    • Led CRM and lifecycle strategy in HubSpot from concept through launch, testing, iteration, and ongoing optimization

    • Owned email marketing campaigns end to end, from content creation and build to execution, delivery, A/B testing, and ongoing performance analysis

    • Owned content creation, content strategy, and social media calendars aligned to campaign goals and timelines

    • Maintained strong CRM data hygiene by troubleshooting issues, segmenting audiences, improving workflows, and ensuring data accuracy

    • Partnered with cross functional teams to optimize and centralize the marketing tech stack, enabling efficient workflows and trusted reporting

    • Focused heavily on performance reporting, translating insights into clear, usable takeaways for product, customer experience, and marketing teams

    • Launched and owned the Versium REACH Refresh monthly newsletter, driving consistent engagement and extending distribution through LinkedIn Newsletters with strong subscription opt in momentum

    • Built lifecycle nurture campaigns for free trial users, active customers, and canceled users to support onboarding, retention, and re-engagement

    • Created how-to videos and educational content to improve product understanding and increase usage across the Versium REACH platform

    • Planned and executed quarterly product update email campaigns to support feature adoption and ongoing customer engagement

    • Led partner newsletter campaigns to support co marketing efforts and expand reach across aligned audiences

    • HubSpot

    • Salesforce

    • WordPress

    • Elementor

    • SendGrid

    • Zapier

    • GA4

    • Google Tag Manager

    • Google Search Console

    • Meta Ads Manager

    • LinkedIn Campaign Manager

    • Canva

    • Adobe Creative Suite

imagesource, inc.

    • Led CRM cleanup and supported the transition from Microsoft Dynamics to HubSpot, improving data quality, segmentation, reporting, and website related integrations

    • Owned content creation and campaign execution across email, web, and social channels, including publishing, updating, and managing content in WordPress

    • Introduced and helped centralize a more efficient marketing tech stack to improve optimization, workflow clarity, collaboration, and WordPress connected processes

    • Partnered closely with marketing, sales, and product teams to support demand generation efforts across email, web, and social touchpoints

    • Reviewed performance data and shared clear, actionable reporting to help teams understand what was working and where to iterate

    • Led CRM cleanup and supported the transition from Microsoft Dynamics to HubSpot, improving data hygiene, segmentation, and campaign efficiency

    • Introduced a new website look, feel, and content strategy that helped drive the decision to hire a creative agency for full implementation

    • Executed cross channel campaigns combining email, landing pages, and content to support B2B demand generation

    • Built reporting and optimization workflows that improved visibility into campaign performance and team alignment

    • HubSpot

    • WordPress

    • Microsoft Dynamics

    • Google Analytics

    • Google Tag Manager

    • Google Search Console

    • LinkedIn Campaign Manager

    • Canva

    • Adobe Creative Suite

adonit

    • Supported consumer brand and product marketing through content creation, product photography, and campaign execution across email, web, and social, including building and updating website pages in WordPress

    • Partnered closely with internal teams to align messaging across WordPress, email, and social with product launches, promotions, and seasonal campaigns

    • Contributed to content planning and editorial calendars to maintain consistency across channels, including web content published and managed in WordPress

    • Reviewed engagement and performance data to inform ongoing content, website, and campaign improvements

    • Seasonal email campaigns that supported measurable increases in promotional revenue

    • Customer retention initiatives including a user feedback survey and how to content to address common issues and requests

    • Content and campaign support for product launches and seasonal promotions across owned and social channels

    • Social and email content initiatives focused on improving engagement and brand consistency

    • Ongoing optimization of content and messaging based on performance insights

    • Shopify

    • MailChimp

    • Social media platforms

    • WordPress

    • Google Analytics

    • Google Tag Manager

    • Google Search Console

    • Meta Ads Manager

    • Canva

    • Adobe Creative Suite

stockcharts

    • Drove subscriber growth through content creation, content strategy, and SEO focused updates across the website

    • Owned email campaigns and landing page updates aligned to acquisition, engagement, and retention goals

    • Partnered with internal teams to improve user journeys, conversion paths, and overall site experience

    • Maintained clean tracking and reporting to support ongoing optimization and data informed decisions

    • Regularly reviewed performance and shared insights to guide content, site, and campaign improvements

    • Content and SEO initiatives that supported long term subscriber growth and improved discoverability

    • Email campaigns and on site updates focused on improving conversion and retention

    • Reporting and analysis used to inform content strategy, site improvements, and experimentation

    • Ongoing optimization of user journeys based on performance insights and engagement trends

    • MailChimp

    • Google Analytics

    • Google Search Console

    • Canva

    • Adobe Creative Suite

143eventstudio

    • Built and managed the website, booking system, and full digital presence from the ground up

    • Owned content creation, social media strategy, and ongoing site updates to drive visibility and bookings

    • Implemented tracking and reporting to understand traffic, inquiries, and conversion behavior

    • Continuously optimized site experience, workflows, and content based on performance insights

    • Managed customer communication and booking workflows to support a smooth end to end experience

    • Website launch and booking system implementation supporting consistent event inquiries and bookings

    • Content and social strategy that increased local visibility and customer engagement

    • Ongoing site optimization and reporting to improve conversion flow and user experience

    • Streamlined booking and communication workflows to reduce friction for customers

    • WordPress

    • Booking and scheduling tools

    • Google Analytics

    • Google Tag Manager

    • Social media platforms

    • Canva

    • Adobe Creative Suite

compass

    • Supported real estate brokers and teams with end to end marketing across listings, personal branding, and digital presence.

    • Built and executed marketing strategies for individual agents and small teams, focused on visibility, lead quality, and consistent brand positioning.

    • Created listing content, agent branding assets, and social media campaigns designed to highlight property value, neighborhood appeal, and market timing.

    • Managed listing setup, updates, and distribution across MLS, Compass platforms, and third party channels to ensure accuracy and consistency.

    • Planned and produced property photography and visual content used across listings, social media, email, and agent websites.

    • Advised brokers on content strategy, posting cadence, and brand voice to support long term audience growth and referral generation.

    • Collaborated directly with agents, transaction coordinators, and operations teams to keep marketing aligned with live inventory and active deals.

    • Multi property listing launches for residential brokers across competitive markets, including full content packages with photography, listing copy, and social promotion.

    • Personal brand buildouts for new and growing agents, including social profiles, bio development, listing templates, and recurring content themes.

    • Neighborhood spotlight series highlighting local markets, lifestyle features, and buyer focused insights to support organic reach and lead interest.

    • Open house promotion campaigns including digital flyers, social posts, email invites, and on site signage coordination.

    • Listing refresh initiatives for stale inventory, rewriting descriptions, updating visuals, and repositioning properties to improve engagement and showing activity.

    • Compass CRM and listing management tools

    • MLS platforms

    • Adobe Lightroom and Photoshop

    • Canva

    • Instagram, TikTok, Facebook

    • Later and native scheduling tools

    • Google Drive and Google Workspace

    • Notion and task management tools

    • DSLR and mirrorless camera systems