Scroll along to see my latest work—or dive into the technical content I’ve created.

versium

  • Email Marketing & CRM

    • Led lifecycle and nurture campaigns across the buyer journey

    • Built personalized email sequences with strong CTAs

    • Launched the REACH Refresh newsletter with updates and events

    • Managed CRM cleanup, segmentation, and journey tracking to boost conversions

    Content & Campaigns (Organic + Paid)

    • Owned content calendar across email, blog, social, and digital

    • Ran organic and paid campaigns to grow reach and engagement

    • Collaborated cross-functionally to align brand and compliance

    • Managed content from concept to execution

    Project Leadership & Sales

    • Streamlined workflows with Trello for campaign tracking

    • Partnered with sales to align efforts with pipeline goals

    • Created collateral and targeted content to support sales

    Webinars & Thought Leadership

    • Planned and executed webinars to drive industry positioning

    • Built promo campaigns, email sequences, and social content

    • Designed decks and repurposed content for follow-up

    Creative & Web

    • Produced multimedia assets and landing pages for lead gen

    • Designed ADA-compliant, GDPR-ready landing pages

    • Created video, graphics, and dynamic content for campaigns

    Analytics & Reporting

    • Delivered monthly performance reports with actionable insights

    • Tracked journeys to find drop-off points and optimize touchpoints

    • Recommended improvements to increase engagement and conversions

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Versium’s Data Prep demo video

Created an end-to-end demo video to explain how Versium’s Data Prep works, highlighting key features and guiding users through each step with clear, engaging visuals and narration.

imagesource, inc.

Marketing and content strategy for an enterprise content management provider. Focused on campaign development, branding, and digital experience.

adonit

Enhanced Adonit's digital product experience through product photography, UI design, social media strategy, and email marketing.

sidechat

Developed a product launch strategy to drive user engagement and awareness.

victoria @ compass

Built photography and social media campaigns to enrich brand stories and strengthen audience relationships in the real estate industry.

stockcharts

Crafted content and email campaigns to drive engagement, boost customer acquisition and retention, and enhance subscription-based user growth.

143eventstudio

Managed website design and maintenance for a small event space rental business to improve user experience, streamline bookings, and enhance online visibility.

stackoverflow

Created content such as copy and design to drive engagement, boost customer acquisition and retention, and enhance developer engagement.

rallynation

Built content creation, video editing, and social media campaigns to amplify the thrill of rally racing and boost social media engagement for viewers during live streams.