Versium

At Versium I owned content and lifecycle strategy across email, social, the website, and webinars while improving attribution, funnels, and overall performance across the customer journey.

    • Managed the full content calendar and cross-channel strategy

    • Wrote newsletters, lifecycle sequences, product updates, and customer comms

    • Built landing pages, decks, graphics, and in-product messaging

    • Planned and co hosted webinars and demo workshops, including promo and follow up nurturing

    • Updated web pages, blogs, and product content for clarity, SEO, UX, and conversion

    • Created videos, one pagers, talk tracks, and sales enablement content

    • Improved email performance through segmentation, personalization, and targeted sends

    • Increased demos and SQL pipeline through nurture flows and campaign optimization

    • Cleaned and organized HubSpot and Salesforce for better lead routing and attribution

    • Boosted webinar engagement and conversion with multi-touch campaigns

    • Reported monthly on email KPIs, GA4 metrics, funnel performance, and campaign results

    • Connected content efforts to revenue and product adoption

Versium’s Data Prep demo video

Created an end-to-end demo video to explain how Versium’s Data Prep works, highlighting key features and guiding users through each step with clear, engaging visuals and narration.

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