Technical Content

Created content and layout for the Versium Data Prep product page. Broke down a complex data workflow (diagnose, cleanse, configure) into clear steps. Focused on product clarity, user experience, and conversion-focused messaging for both technical and business users.

Scripted and produced a product demo to showcase Versium's Google Sheets extension. Highlighted how users can enrich and clean data directly in Google Sheets using the Data Prep workflow, making it easy for marketers and analysts to get started without code.

Wrote and structured all content for the Versium API product page. Translated technical features into clear, value-driven messaging. Used content strategy and UX writing to guide developers and marketers through API options, use cases, and calls to action.

Wrote and edited technical product sheets, ad specs, and use case content for industrial automation solutions at Spectrum. Simplified engineering details for a broader audience while supporting sales and marketing with accurate, well-structured B2B collateral.